A mysterious sushi restaurant where sushi swims.The Swimming Sushi is an event where you can experience the life process of the seafood caught off the shores of Mount Kinka in Ishinomaki from the growth, harvest to shipment. By utilizing thetechnologies of projection mapping and motion sensors, we offer an interaction experience by tracking user

A mysterious sushi restaurant where sushi swims.The Swimming Sushi is an event where you can experience the life process of the seafood caught off the shores of Mount Kinka in Ishinomaki from the growth, harvest to shipment. By utilizing thetechnologies of projection mapping and motion sensors, we offer an interaction experience by tracking user

We want to tell how wonderful Ishinomaki is! Voices From Ishinomaki

The Ishinomaki city mayor Hiroshi Kameyama

Message from the Ishinomaki city mayor

It’s been almost 5 years from the Great East Japan Earthquake. We deeply appreciate the support from all over Japan, and throughout the world. After the quake, we have been undertaking various efforts to deliver “safe and secure food” to ease the “anxiety about food safety” which consumers are now concerned. From “The Swimming Sushi” project, we hope you could be more confident in the “safety” and “taste” of Ishinomaki’s food. Please visit Ishinomaki, the home of delicious seafood, and see the progress of our recovery with your own eyes. By enjoying the best we have to offer, we hope that you will feel our gratitude for your kind and continuous support in the recovery.

We want to tell how wonderful Ishinomaki is! Voices From Ishinomaki

Message from the Ishinomaki city mayor The Ishinomaki city mayor Hiroshi Kameyama

It’s been almost 5 years from the Great East Japan Earthquake. We deeply appreciate the support from all over Japan, and throughout the world. After the quake, we have been undertaking various efforts to deliver “safe and secure food” to ease the “anxiety about food safety” which consumers are now concerned. From “The Swimming Sushi” project, we hope you could be more confident in the “safety” and “taste” of Ishinomaki’s food. Please visit Ishinomaki, the home of delicious seafood, and see the progress of our recovery with your own eyes. By enjoying the best we have to offer, we hope that you will feel our gratitude for your kind and continuous support in the recovery.

We would like the world to know more about Ishinomaki and the tasty fish! About Ishinomaki

1. The world

Among the numerous fishing grounds in the world, the open sea of Sanriku Mount Kinka is known as one of the three largest fishing grounds along with the offshores of Norway and the Grand Banks of Newfoundland, Canada. At the center of the Sanriku Offshore fishing ground is Ishinomaki and Sanriku Kinkasan Offshore, where the Oyashio cold current (the Kuril ocean current) meets with the Kuroshio warm current (the Sea of Japan current). Seawaters of different temperatures mix here; creating a rich source of plankton that feed the fish. Situated in a complex sawthooth-shaped coastline, the sea water of Sanriku is also nourished by the mineral-rich water that constantly flows down from the forest covered landscape, making it an ideal habitat. A wide variety of tasty fish offering healthy fat content are caught within this rich fishing ground.

2. What is the Kinka Brand?

Only high quality fish that are delivered to the Ishinomaki Port and able to surpass the strict evaluation standards (size, fat content, etc.) are called "Kinka Brand." Typical examples are Kinka bonito, Kinka mackerel and Kinka salmon.
The fish caught off the coast of Ishinomaki is the envy of the world as it is nourished in a rich environment.

  • Kinka Mackerel

    Large fresh Chub Mackerel with excellent meat are caught off the shores of Mount Kinka.
    These fish can be caught from autumn to winter. They live along the sawtooth-shaped coast with a rough sea current, thus they have a more solid texture than the usual mackerel, and contain excellent level of fat.

  • Kinka Salmon

    Silver Salmon lives off the coast of the Oshika Peninsula and to the north. Salmon fry are released into the sea and grow in the net-cage for 10 months. Japan imports many salmon, yet Miyagi Prefecture produces over 90% of the country's domestic supply.

  • Kinka Bonito

    Bonito migrates from the Pacific Ocean before coming north into the cold Sanriku sea. This migration pattern allows them to grow fatty meat and ultimately creates a tasty fish. The Bonito that meets our strict brand standard is sold as "Kinka Bonito."

3. More types of seafood are available. Please come and savor the delicacy that the Ishinomaki's sea has to offer.

  • Oyster

    Including the area around the Oshika Peninsula, the Ishinomaki region produces two-thirds of the oysters farmed in Miyagi Prefecture. Oysters contain a large amount of glycogen, and are also referred to as "sea milk." The oysters develop an even richer flavor in winter.

  • Scallops

    Cultivated scallops grow along the nutrient-rich Sanriku coast. They feature a high-quality and very sweet thick meat. Popular to eat as sashimi, they are also delicious when grilled with a touch of soy sauce.

  • Ascidiacea

    Called the "pineapple of the sea," this delicacy is caught from early spring to summer. It is popular and delicious as sashimi or in pickled dishes; another popular way of processing the scallop is through steaming or smoking.

  • Cod roe

    Ishinomaki is one of Japan's leading producers of cod eggs. These are carefully removed by hand from the bellies of the cod and are seasoned as to not to lose the flavor.

  • Whale

    Ishikawa's Ayukawa Port is a historic whale hunting base. Whale meat has been sold and processed here since long ago. The practice is government licensed, and passes on whale-eating culture to new generations.

  • Abalone

    There are many types of abalone. The abalone caught in the sea of Miyagi are Ezo Abalone, which are said to be the best in taste. With a refined ocean aroma and a soft texture, the taste of this abalone truly represents the sea of South Sanriku.

We would like the world to know more about Ishinomaki and the tasty fish! About Ishinomaki

1. The world

Among the numerous fishing grounds in the world, the open sea of Sanriku Mount Kinka is known as one of the three largest fishing grounds along with the offshores of Norway and the Grand Banks of Newfoundland, Canada. At the center of the Sanriku Offshore fishing ground is Ishinomaki and Sanriku Kinkasan Offshore, where the Oyashio cold current (the Kuril ocean current) meets with the Kuroshio warm current (the Sea of Japan current). Seawaters of different temperatures mix here; creating a rich source of plankton that feed the fish. Situated in a complex sawthooth-shaped coastline, the sea water of Sanriku is also nourished by the mineral-rich water that constantly flows down from the forest covered landscape, making it an ideal habitat. A wide variety of tasty fish offering healthy fat content are caught within this rich fishing ground.

2. What is the Kinka Brand?

Only high quality fish that are delivered to the Ishinomaki Port and able to surpass the strict evaluation standards (size, fat content, etc.) are called "Kinka Brand." Typical examples are Kinka bonito, Kinka mackerel and Kinka salmon.
The fish caught off the coast of Ishinomaki is the envy of the world as it is nourished in a rich environment.

  • Kinka Mackerel

    Large fresh Chub Mackerel with excellent meat are caught off the shores of Mount Kinka.
    These fish can be caught from autumn to winter. They live along the sawtooth-shaped coast with a rough sea current, thus they have a more solid texture than the usual mackerel, and contain excellent level of fat.

  • Kinka Salmon

    Silver Salmon lives off the coast of the Oshika Peninsula and to the north. Salmon fry are released into the sea and grow in the net-cage for 10 months. Japan imports many salmon, yet Miyagi Prefecture produces over 90% of the country's domestic supply.

  • Kinka Bonito

    Bonito migrates from the Pacific Ocean before coming north into the cold Sanriku sea. This migration pattern allows them to grow fatty meat and ultimately creates a tasty fish. The Bonito that meets our strict brand standard is sold as "Kinka Bonito."

3. More types of seafood are available. Please come and savor the delicacy that the Ishinomaki's sea has to offer.

  • Oystermore

    Including the area around the Oshika Peninsula, the Ishinomaki region produces two-thirds of the oysters farmed in Miyagi Prefecture. Oysters contain a large amount of glycogen, and are also referred to as "sea milk." The oysters develop an even richer flavor in winter.

  • Scallopsmore

    Cultivated scallops grow along the nutrient-rich Sanriku coast. They feature a high-quality and very sweet thick meat. Popular to eat as sashimi, they are also delicious when grilled with a touch of soy sauce.

  • Ascidiaceamore

    Called the "pineapple of the sea," this delicacy is caught from early spring to summer. It is popular and delicious as sashimi or in pickled dishes; another popular way of processing the scallop is through steaming or smoking.

  • Cod roemore

    Ishinomaki is one of Japan's leading producers of cod eggs. These are carefully removed by hand from the bellies of the cod and are seasoned as to not to lose the flavor.

  • Whalemore

    Ishikawa's Ayukawa Port is a historic whale hunting base. Whale meat has been sold and processed here since long ago. The practice is government licensed, and passes on whale-eating culture to new generations.

  • Abalonemore

    There are many types of abalone. The abalone caught in the sea of Miyagi are Ezo Abalone, which are said to be the best in taste. With a refined ocean aroma and a soft texture, the taste of this abalone truly represents the sea of South Sanriku.

Ishinomaki Fish Market has been renewed! About Ishinomaki Fish Market

1. One of the biggest fish market in Japan, it is about 880 meters long and equipped with state-of-art facilities.

Completed in September 2015, the Ishinomaki Fish Market offers up fish in a cutting-edge environment.

After being destroyed in the tsunami following the Great East Japan Earthquake, the Ishinomaki Fish Market has been rebuilt as a new market equipped with state-of-art facilities. The size of the market is big enough to fit several live performance stages inside with structures specially designed for thorough hygiene control and work efficiency.
At Ishinomaki Fish Market, about 230 kinds of seafood caught offshore in Ishinomaki, one of the three largest fishing grounds in the world, are gathered throughout of the year. The market also served as a model for the "Toyosu New Market," to which a section of the famous Tsukiji Market is planned to be transferred. The Ishinomaki Fish Market is reopened with advanced equipment enabling its capability of handling and shipping fresh seafood not only domestically but also internationally.

2. In order to change “insecurity” into “security,” we make safety visible.

Fish caught in Ishinomaki are inspected for radioactive materials using a newly developed machine.

Following the earthquake and nuclear disaster, many consumers are interested in food safety and security. The renewed Ishinomaki Fish Market works to make safety visible when it handles its fish. The entire market can be observed from the second floor. In order to address fears of radioactivity, in addition to conventional sample inspections, a newly developed machine is used to carry out inspections of whole fish so that food safety can be scientifically and statistically proven. “Safety” is a feeling, and therefore cannot be seen, so making the safety of our fish visible through science helps to establish a system that allows us to consistently ship safe and secure products from Ishinomaki.

Inspection procedures for radioactive materials At the Ishinomaki Fish Market, three different types of inspections for radioactive materials are conducted.

Ishinomaki Fish Market has been renewed! About Ishinomaki Fish Market

1. One of the biggest fish market in Japan, it is about 880 meters long and equipped with state-of-art facilities.

Completed in September 2015, the Ishinomaki Fish Market offers up fish in a cutting-edge environment.

After being destroyed in the tsunami following the Great East Japan Earthquake, the Ishinomaki Fish Market has been rebuilt as a new market equipped with state-of-art facilities. The size of the market is big enough to fit several live performance stages inside with structures specially designed for thorough hygiene control and work efficiency.
At Ishinomaki Fish Market, about 230 kinds of seafood caught offshore in Ishinomaki, one of the three largest fishing grounds in the world, are gathered throughout of the year. The market also served as a model for the "Toyosu New Market," to which a section of the famous Tsukiji Market is planned to be transferred. The Ishinomaki Fish Market is reopened with advanced equipment enabling its capability of handling and shipping fresh seafood not only domestically but also internationally.

2. In order to change “insecurity” into “security,” we make safety visible.

Inspection procedures for radioactive materialsAt the Ishinomaki Fish Market, three different types of inspections for radioactive materials are conducted.

Fish caught in Ishinomaki are inspected for radioactive materials using a newly developed machine.

Following the earthquake and nuclear disaster, many consumers are interested in food safety and security. The renewed Ishinomaki Fish Market works to make safety visible when it handles its fish. The entire market can be observed from the second floor. In order to address fears of radioactivity, in addition to conventional sample inspections, a newly developed machine is used to carry out inspections of whole fish so that food safety can be scientifically and statistically proven. “Safety” is a feeling, and therefore cannot be seen, so making the safety of our fish visible through science helps to establish a system that allows us to consistently ship safe and secure products from Ishinomaki.

5 years on from the devastating earthquake, Ishinomaki is thriving. Ishinomaki Today

Thanks to various efforts, today Ishinomaki is recovered and thriving.
The renewed Ishinomaki Fish Market also has many restaurants offering sushi and other cuisines where you can enjoy fresh fish!
We hope you will come to Ishinomaki to enjoy our freshly-caught seafood.
We await you with smiling faces and the freshest sushi.

5 years on from the devastating earthquake, Ishinomaki is thriving. Ishinomaki Today

Thanks to various efforts, today Ishinomaki is recovered and thriving.
The renewed Ishinomaki Fish Market also has many restaurants offering sushi and other cuisines where you can enjoy fresh fish!
We hope you will come to Ishinomaki to enjoy our freshly-caught seafood.
We await you with smiling faces and the freshest sushi.

Let's go to Ishinomaki, a city full of rich seafood! Culinary Tourism

For delicious Sushi

Ishinomaki city local food promotion shop & affiliated Sushi shop

For souvenir

RomanKaiyu21

Ishinomaki's tourist information center is just off the JR Ishinomaki Station and Cyborg 009 is the landmark.
In the first floor of commodity floor, we gather a wide variety of souvenirs that represents Ishinomaki such as processed foods and local sake. We also offer information for tourist and souvenir shipping. Please feel free to drop by anytime.

8-11 Isenba, Ishinomaki-shi
TEL:0225-93-6448 FAX:0225-22-2710
Business Hours : 9:00 ~ 17:30 ( July & August : ~18:00 )
Regular Holiday : December 31 & January 1

ACCESS

Ishinomaki Station

Let's go to Ishinomaki, a city full of rich seafood! Culinary Tourism

For souvenir

RomanKaiyu21

Ishinomaki's tourist information center is just off the JR Ishinomaki Station and Cyborg 009 is the landmark.
In the first floor of commodity floor, we gather a wide variety of souvenirs that represents Ishinomaki such as processed foods and local sake. We also offer information for tourist and souvenir shipping. Please feel free to drop by anytime.

8-11 Isenba, Ishinomaki-shi
TEL:0225-93-6448
FAX:0225-22-2710
Business Hours : 9:00 ~ 17:30 ( July & August : ~18:00 )
Regular Holiday : December 31 & January 1

ACCESS

Ishinomaki Station

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